IDENTIFY WHAT MATTERS. BUILD SHARED DIRECTION. FOCUS CHANGE WHERE IT MATTERS MOST.
Most organisations don't need more ideas.
They struggle when people lack a shared picture of how services are experienced and delivered, or what matters most.
I bring together how people experience services and how organisations deliver them to create shared direction and focus change where it will have the greatest impact.
IDENTIFY WHAT MATTERS
Create an evidence-based understanding of how people experience services and how the organisation delivers them.
BUILD SHARED DIRECTION
Make different perspectives and assumptions visible, work through disagreement, and build shared direction around what matters.
FOCUS CHANGE WHERE IT MATTERS
Translate shared direction into into focused priorities, practical interventions and meaningful change.
University of Exeter Turning service evidence into shared transformation direction
Wealthify Enabling a customer-centric investment that builds growth
Christopher Ward Strategic digital transformation for premium global brand
Met Office Laying the foundations for a service-led data delivery
Recent work
FOCUSED CHANGE ACROSS COMPLEX SERVICES
Making undergraduate, postgraduate and doctoral services visible, building shared direction and shaping focused interventions.
What my clients say...
"Alan transformed our Quote & Buy experience and delivered higher conversion by understanding our customers and where to focus additional effort to maximum benefit."
Alan brings exceptional clarity to complex challenges. He has a rare ability to translate strategy into action, grounded in a deep understanding of user needs. A collaborative and insightful partner, he consistently helps leadership move from complexity to confident decision-making.
Alan is a practical digital transformation consultant who quickly grasps complex technical and business contexts, works effectively across teams, and aligns strategy with service delivery. He is collaborative, trusted by peers, and contributes positively to team culture. Strongly recommended for digital and service transformation roles.
"I worked with Alan to research, design and test the user experience for our new online investment service. His insight and expertise were invaluable; he quickly built credibility with our senior team, and was highly skilled at unearthing key issues in user testing."
"Alan transformed our Quote & Buy experience and delivered higher conversion by understanding our customers and where to focus additional effort to maximum benefit."
Alan brings exceptional clarity to complex challenges. He has a rare ability to translate strategy into action, grounded in a deep understanding of user needs. A collaborative and insightful partner, he consistently helps leadership move from complexity to confident decision-making.