IDENTIFY WHAT MATTERS. BUILD SHARED DIRECTION. DELIVER FOCUSED CHANGE.
Most organisations don't need more ideas.
They struggle when people lack a shared picture of how services are experienced and delivered, or what matters most.
I bring together how people experience services and how organisations deliver them to create shared direction and focus change where it will have the greatest impact.
IDENTIFY WHAT MATTERS
Create an evidence-based understanding of how people experience services and how the organisation delivers them.
BUILD SHARED DIRECTION
Make different perspectives and assumptions visible, work through disagreement, and build shared direction around what matters.
DELIVER FOCUSED CHANGE
Translate shared direction into into focused priorities, practical interventions and meaningful change.
University of Exeter Creating clarity across complex services
Wealthify Enabling a customer-centric investment that builds growth
Christopher Ward Strategic digital transformation for premium global brand
Met Office Laying the foundations for a service-led data delivery
Current work
FOCUSED CHANGE ACROSS COMPLEX SERVICES
Supporting the University of Exeter to make undergraduate, postgraduate and doctoral services visible, build shared direction and shape focused interventions.
What my clients say...
"The ambitions we have for Christopher Ward requires us, as the world’s leading online-only premium watch brand, to deliver a world-class brand and shopping experience for our customers. Our new site is a huge step towards the achievement of those ambitions."
"I worked with Alan to research, design and test the user experience for our new online investment service. His insight and expertise were invaluable; he quickly built credibility with our senior team, and was highly skilled at unearthing key issues in user testing."
"Alan transformed our Quote & Buy experience and delivered higher conversion by understanding our customers and where to focus additional effort to maximum benefit."
"The ambitions we have for Christopher Ward requires us, as the world ’s leading online-only premium watch brand, to deliver a world-class brand and shopping experience for our customers. Our new site is a huge step towards the achievement of those ambitions."
"I worked with Alan to research, design and test the user experience for our new online investment service. His insight and expertise were invaluable; he quickly built credibility with our senior team, and was highly skilled at unearthing key issues in user testing."